Wine Marketing, often increased by myth and reality.
The goal is to impress the customer, to movehim, to involve him with appropriate tools in order to give strength to the brand.
When the consumer approaches the shelf, he seeks a wine to impress a guest for dinner and issubjected to numerous factors that influence his choice.It ishere that the companies’ creativity is manifested, which enhances the container more than its content with impressive bottles and labels that are aesthetically fascinating.
It ishere that the importance of the story istold, unfortunately sometimes a true fairy tale.
Although a wonderful feature of man, the praise and pride of many who have built their fortune and the fortunes of the products they sell, creativity risks nottelling the truth.
Especially now that everything can be verified in the immediacy of a click.
And if those wonderful vineyards didn’texist, if those sunsets weren’t so clear and that air wasn’t sohealthy?
The choice of a wine should go further, to considernot only the aestheticaspect but to go beyond the label, to read beyond it. By building a virtual journey, visiting the company and collecting feedback on its way of cultivating the vineyards.
Knowing the producer’sname, looking him in the eye and observinghis hands.
The tools are there, it’s up to us to use them to verify that the story is not a fairy tale.
Only the we can talk about Terroir, a naturalapproach, environmental protection.
It’s a longer but truerpath which will make the relationship between the customer and the brand more concrete. A truly unique, personal bond.
Tenuta Liliana Staff