“The Lily, the oldest ornamental flower.
In Christian iconography, the symbol associated with the Madonna.
It is said that Mary chose Joseph because she had seen him with a Lily in his hands.
The most ancient meaning of this beautiful flower, which still remains today, is of purity. It also expresses nobility and dignity of the soul.
It is the flower to give to a proud, honest and elegant woman and it transforms her into a queen.
The Lily, also known as Lilium, is our symbol:
It is a tribute to Liliana, wife, mother and grandmother, a strong pivot of a united family tied to its territory and its traditions.
This flower represents her in her elegance, positivity and sweetness.
Our deliberately stylised symbol is soft in its lines, modern in shape and delicate in colour.
For us, the Lily is the emblem of our bond with the unique character of a woman who advises but does not impose.
We dedicate our challenge to you Liliana.”