Wine Marketing, often increased by myth and reality.
Wine Marketing, often increased by myth and reality. The goal is to impress the customer, to movehim, to involve him with appropriate tools in order to give strength to the brand. When the [...]
Salento, a Land between two connected seas
The hydrogeological structure of Salento is complex and diversified.This is due to a non-homogeneous territory and its permeability. The Salento subsoil was in fact affected, around the Upper [...]
That train for….
That train for….Pursuing! The ideal verb to describe the wine world today is to pursue. Above all the consumer, who with his evolving taste and choices, changes the trend of the whole sector. The [...]
8000 years of history, butwhowill produce wine tomorrow?
There is a fertile beltfor wine which will become 180 km closer to the North Pole thin 50 years. This is asserted by the climatologist Greg Richards, a lecturerat Southern Oregon University. [...]
