In Italy in 1963 the first national provision to regulate quality wine production. The above mentioned document establishes the concept of Designation of Origin, codifying its meaning and [...]
Everything flows! Becoming, understood as change, movement, the endless flow of reality, the perennial birth and death of things. Heraclitus claimed: what seems static to sensory perception is [...]
Wine Marketing, often increased by myth and reality. The goal is to impress the customer, to movehim, to involve him with appropriate tools in order to give strength to the brand. When the [...]
The hydrogeological structure of Salento is complex and diversified.This is due to a non-homogeneous territory and its permeability. The Salento subsoil was in fact affected, around the Upper [...]
That train for….Pursuing! The ideal verb to describe the wine world today is to pursue. Above all the consumer, who with his evolving taste and choices, changes the trend of the whole sector. The [...]
An old wine for a new world. LoicPasquet’s purpose, a winegrower of Poitiers, a city in western France. A goal that becomes one of the biggest marketing operations in the wine world. [...]
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