{"id":725,"date":"2019-12-01T22:42:27","date_gmt":"2019-12-01T21:42:27","guid":{"rendered":"https:\/\/www.tenutaliliana.com\/?p=725"},"modified":"2019-12-01T22:45:33","modified_gmt":"2019-12-01T21:45:33","slug":"wine-marketing-often-increased-by-myth-and-reality","status":"publish","type":"post","link":"https:\/\/www.tenutaliliana.com\/en\/wine-marketing-often-increased-by-myth-and-reality\/","title":{"rendered":"Wine Marketing, often increased by myth and reality."},"content":{"rendered":"<table class=\"rnb-columns-container\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"rnb-force-col\" valign=\"top\">\n<table class=\"rnb-col-1\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"content-spacing\">\n<div>Wine Marketing, often increased by myth and reality.<\/div>\n<div><\/div>\n<div>The goal is to impress the customer, to movehim, to involve him with appropriate tools in order to give strength to the brand.<\/div>\n<div>When the consumer approaches the shelf, he seeks a wine to impress a guest for dinner and issubjected to numerous factors that influence his choice.It ishere that the companies&#8217; creativity is manifested, which enhances the container more than its content with impressive bottles and labels that are aesthetically fascinating.<\/div>\n<div><\/div>\n<div>It ishere that the importance of the story istold, unfortunately sometimes a true fairy tale.<br \/>\nAlthough a wonderful feature of man, the praise and pride of many who have built their\u00a0 fortune and the fortunes of the products they sell, creativity risks nottelling the truth.<\/div>\n<div><\/div>\n<div>Especially now that everything can be verified in the immediacy of a click.<br \/>\nAnd if those wonderful vineyards didn\u2019texist, if those sunsets weren\u2019t so clear and that air wasn\u2019t sohealthy?<\/div>\n<div>The choice of a wine should go further, to considernot only the aestheticaspect but to go\u00a0 beyond the label, to read beyond it. By building a virtual journey, visiting the company\u00a0 and collecting feedback on its way of cultivating the vineyards.<\/div>\n<div><\/div>\n<div>Knowing the producer&#8217;sname, looking him in the eye and observinghis hands.<\/div>\n<div>The tools are there, it\u2019s up to us to use them to verify that the story is not a fairy tale.<\/div>\n<div><\/div>\n<div>Only the we can talk about Terroir, a naturalapproach, environmental protection.<\/div>\n<div><\/div>\n<div>It\u2019s a longer but truerpath which will make the relationship between the customer and the brand more concrete. A truly unique, personal bond.<\/div>\n<div><\/div>\n<div>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Tenuta Liliana Staff<\/div>\n<div><\/div>\n<div style=\"text-align: center;\">\n<div class=\"tlid-input input\">\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div class=\"source-footer-wrap source-or-target-footer\">\n<div class=\"character-count tlid-character-count\">\n<div class=\"cc-ctr normal\"><span style=\"font-family: inherit; font-size: inherit;\">become our members<\/span><\/div>\n<div><a href=\"https:\/\/www.tenutaliliana.com\/en\/members\/\">https:\/\/www.tenutaliliana.com\/en\/members\/<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wine Marketing, often increased by myth and reality. The goal is to impress the customer, to movehim, to involve him with appropriate tools in order to give strength to the brand. When the consumer approaches the shelf, he seeks a wine to impress a guest for dinner and issubjected to numerous factors that influence his [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[55,54,57,52,79,58,50,82,49],"class_list":["post-725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-and-more","tag-cabernet-sauvignon-en","tag-cru","tag-ladame-en","tag-red-wine","tag-salento-en","tag-terroir-en","tag-wine-en","tag-wine-marketing-en","tag-wine-of-tomorrow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wine Marketing, often increased by myth and reality. - Tenuta Liliana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenutaliliana.com\/en\/wine-marketing-often-increased-by-myth-and-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine Marketing, often increased by myth and reality. - Tenuta Liliana\" \/>\n<meta property=\"og:description\" content=\"Wine Marketing, often increased by myth and reality. The goal is to impress the customer, to movehim, to involve him with appropriate tools in order to give strength to the brand. 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